In today’s digital age, having a well-designed website is essential for businesses and individuals alike. As digital technical specifications are constantly improving such as coding improvement and speed improvement. We would urge website owners to constantly improve and keep a well maintained website that adhere to google search robots requirement and code requirement to have a fast loading speed and code rendering.
A website serves as the online face of your brand, making it crucial to provide visitors with a seamless and enjoyable experience. Based on research done, 89% of customers today research online first before making an informed decision on purchasing a service or product. Thus, we’ll explore 20 website solutions that can significantly improve your website’s user experience. These solutions encompass various aspects, from design and functionality to performance and accessibility.
1. Test Your Mobile Responsiveness
With the majority of internet users browsing on mobile devices, ensuring your website is mobile-responsive is paramount. Responsive design ensures your site adapts seamlessly to different screen sizes, offering a consistent experience to all visitors from different device sizes. According to a market research firm, an astounding number of users are frustrated with business that are not mobile friendly, this percentage reach up to 85%.
You may deploy tools to identify mobile issues such as Google mobile friendly test, Bing mobile friendly test and many other third party tool to better enhance your mobile responsiveness. Look out for issue such as images cut off point, are they properly rendered on a device. Multiple columns not showing up? Wordings and positing are not flowing accordingly?
2. Fast Loading Speed
Nobody likes a slow website. Optimize your site’s loading speed by compressing images, using efficient coding practices, and leveraging content delivery networks (CDNs) are essential for a higher speed loading time. Users are frustrated with slow loading website with a better network infrastructure. They would prefer a loading time less than 3 seconds, this would better keep user engaged with your website due to shorter attention spend for consumer nowadays.
Apart from CDN network to help ease the loading time of images and server, finding a right server location and server implementations are also key consideration to ensure a good support and fast response in rendering content to searches.
3. Clean and Intuitive Navigation
A well-organized and easy-to-navigate website helps users find the information they need quickly. Implement clear menus, logical page hierarchies, and a user-friendly search feature that wow the audience. Do not clutter all information within your home page, spread out information and apply heat mapping concept to better grasp what is important and attractive to your users.
Have these attractive and high conversion information placed within the top fold of your website or home page to have a higher engagement and leads generated. Re-arrange your navigation to suit your target user profile or create A/B testing to test out user responses which we will dive deeper in the bottom section.
4. Engaging Visual Content
Incorporate visually appealing images, videos, and graphics to capture users’ attention and convey your message effectively. Ensure these elements are optimized for web use to prevent slowdowns. We would reiterate this point again and again, nobody likes a wordy website just content and content. Images are ways to portray and ease your user experience. As we have always mentioned, an image speaks a thousand words. Having image are efficient to attract and convert users. Ensure your images stay true to your content and your overall website brand guide.
5. Consistent Branding With Clear Call-to-Actions (CTAs)
Maintain a consistent color scheme, typography, and overall design to reinforce your brand identity. Consistency helps users recognize and trust your brand better. A mix of all colors will not bring or elevate your brand presence. Always ensure that you stay true to your brand guide and ensure these colors are well mixed.
Apart from brand guide, use compelling CTAs to guide visitors toward desired actions, such as making a purchase, signing up for a newsletter, or contacting you. CTAs should be strategically placed and easy to spot.
6. Ensure Website Is Secure With SSL Encryption
Protect user data and build trust by implementing SSL (Secure Sockets Layer) encryption. This ensures that data exchanged between the user’s browser and your website remains secure. SSL in short means a website with “https” instead of “http”, these give an assurance to user that they are viewing a well secured website and no data are being breach or leak. With high scam rates and phishing websites, users are concern with their data being misused.
Build stronger trust with a well implemented “https” website. This first steps give your user a sense of security to view further information on your website. With the move by google chrome, a non implemented SSL website will quickly show a “not secured” naming convention on the top of URL link which shy searchers or visitor away quickly.
7. Chatbots, WhatsApp Widgets and Live Chat
Offer real-time assistance to users with chatbots, WhatsApp widget or live chat support. These features can help answer questions, resolve issues, and improve overall user satisfaction. Base on research done, more then 80% of users prefer a quick solution to a service or products. A longer response time would delay the purchase or lead generation process.
8. Social Media Integration
Enable users to easily share your content on social media platforms and follow your brand. Social media integration enhances user engagement and extends your online reach. Another web solution that enhance your brand and product reach to untapped market. These are what we call organic sharing which does not require any marketing spent, these help you to reach out to similar like minded audience.
Apart from a manual sharing from users, deploy automated social media sharing within your website to your social media platform, for example, for every post/product offer, have it automatically publish within your social media profile. These ensure your social media stays updated yet offering an opportunity for users to engage further and enquire.
9. Email Subscription Options
Provide users with the option to subscribe to newsletters or updates. Building an email list can help you nurture leads and stay connected with your audience. It can also be used for PPC/Google Ads, these users are good data we can feed to google searchers and remarket to them frequently to help improve conversion rate within your digital footprint.
We often refer these email subscription options as a website solution to google ads as customer match list, where these list are well put into play to reach out to your existing followers or similar audience.
10. A/B Testing
Continuously improve your website by conducting A/B tests on various elements, such as headlines, images, and CTAs. Data-driven decisions lead to better user experiences. Create different website landing page that attracts and converts.
For example, have a similar landing page with different images or words shown and compare these 2 different landing page on a similar timeline and measure which would be successful. We would suggest at least 3 different A/B testing to get the best results. Changes could include changing of CTA, changing of content, changing of images or even changing of tagline!
11. Search Engine Optimization (SEO)
Optimize your website for search engines to increase visibility and attract organic traffic. Proper SEO practices can lead to more relevant and valuable visitors. These SEO practices include on page SEO and Off page SEO, these valuable optimization leads your website to a better positioning on SERP. We do not want to end up being in the last few pages or our popular service or product.
On-page SEO includes improving your website H1, H2 tags, canonical URL, meta and description tags, schema tags and many more. A full digital marketing agency will be able to cover website design, development, maintenance and also all SEM and SEO aspect of your website.
12. Content Management System (CMS)
Use a robust CMS like WordPress, Drupal, or Joomla to simplify content creation and management. A user-friendly CMS streamlines updates and maintenance.
13. Analytics and User Insights
Implement analytics tools to track user behavior, measure website performance, and gather insights. Data-driven decisions can help you refine your website’s design and content. Refine your position and website structure based on user behavior. Tracking of events and user behavior to better provide you data to improve google ads. These conversion values are valuable insights to educate your google ads campaign with attracting the right user, based on user journey and also conversion. We do not want to be attracting a wrong audience that does not convert.
14. Cross-Browser Compatibility
Ensure your website functions correctly on different web browsers and versions. This broad compatibility guarantees a consistent experience for all users. Apart from being mobile responsive, we need to ensure that browsers are fully compatible, as we have no control of website browser a user is using. We can only ensure these browsers are properly rendering our website, be it on google chrome, Mozilla Firefox or even Microsoft Edge.
15. Security Measures
Regularly update software and plugins to protect against security vulnerabilities. Prioritize security to safeguard user data and maintain trust. Look out for a website maintenance company that helps to ensure no security loophole and website is properly functioning as intended.
We do not want a broken website that creates a negative experience for searchers and users. Ensure these security measure and information are well updated with the newest and latest code for best user experience.
Incorporating these 15 website solutions can elevate your website’s user experience and help you achieve your online goals. Remember that user experience is an ongoing process that requires continuous monitoring and refinement. By prioritizing user satisfaction, you can build a strong online presence and stand out in a crowded digital landscape. Engage a well plan website design, website developer or web maintenance agency that covers all aspect of your digital footprint. Speak to them and have an evaluation on their technical expertise and proposal to have your website issue properly rectified.