#ADSSENTIALPERSPECTIVE: Marketing In A Covid Trying Period
As we slowly come to the end of the first half of 2020, the situation around the COVID-19 pandemic seems to be picking up slowly.
Countries have slowly started their reopening processes and that includes businesses beginning normal operations once again.
While there has been debate whether there will be a second wave of casualties, it is unclear how long we will take to fully recover from the impact of the COVID-19 virus.
For businesses engaging digital marketing methods, is paying for advertising effective now? Or should you redirect your focus and efforts on more organic growth first?
Here is our #AdssentialPerspective.
Around the world, nations have been reopening economies and progressively, borders as we enter the first phase of recovery from the COVID-19 pandemic.
Various European countries have reopened their borders for domestic non-essential travel. Even Italy; as we all know reported one of the highest deaths in the continent, will be reopening their borders to foreign tourists beginning June 3.
What does this spell for businesses in Covid Period?
While economies begin to open, it is a different landscape at present. Many brick and mortar businesses are definitely hit the hardest and as such will have to turn to alternative venues such as setting up an e-commerce platform of their own to continue to drive revenue to sustain during this difficult period.
In some situations, business have also turned to pay-cuts and unpaid leave to help alleviate the financial strain the COVID-19 pandemic has on them.
While looking at online channels to help drive revenue, most businesses are still on the fence as they also look at managing marketing expenditure to help relieve some of the financial pressure too.
According to a marketing report from InfluencerMarketingHub, over 69% of their respondents have expected a decrease in advertising expenditure across all platforms.
74% of the respondents have even further reduced their marketing efforts on social media as well.
Should marketing efforts; paid or unpaid, be reduced though?
What Do We Think?
The first wave of the COVID-19 pandemic is slowly ending as countries and economies reopen. However, with every pandemic that has ever struck our planet, we are sure this is not the end until a vaccine or a cure has been developed.
Industries such as hospitality and travel have been hit the worse by this pandemic and have long since stopped most of their digital marketing efforts during this period.
With the world being put in lockdown, there has been a surge in Internet usage ever since with a 27% spike on Facebook users daily in a report from the New York Times.
At Adssential Marketing, we do not see this stopping anytime soon and in fact these numbers are potentially going to increase over the next few months even with countries re-opening.
Get your website set up, put your business on Facebook and Instagram and start creating content to generate awareness online!
At Adssential Marketing, we believe that now is the time that you pay more attention to your online marketing efforts. You should not be reducing your paid or unpaid marketing efforts, but you should be managing them instead.
Paid social advertising gives you control over your audience and at the same time allows you to control your advertising spend budget with its pay-per-click (PPC) model.
Find out what kind of content your audience enjoys the most based on reach and engagement and capitalize on that content to drive more traffic towards your socials!
In short, advertising on social media can give your brand high visibility!
So tell me, should you be reducing your marketing efforts now?