As covered in our previously blog introducing SEM, we talked about how SEM adverts exist in many different forms across advertising platforms. As such, the way you write your ad copy has to be suitable for the audience specifically on that platform. In today’s article, we will cover 5 tips that if you can master…
Have you ever found yourself reading a website and just feeling frustrated because you still do not get the gist of the content after a few minutes? Technical jargon, bad spelling and grammar, and sentences that are just unnecessary. You are not alone; bad content is everywhere sprawled across the internet as business all big and small struggle with ways to handle content writing for SEO purposes concisely…
Every business enjoys a free digital marketing trial period to suit their needs. Some digital marketing agencies may offer a “free” digital marketing trial to entice your business aboard. While a free digital marketing trial may sound valuable and attractive to business, there are many reasons why you are unlikely to see any results from this trial…
Advertisements on YouTube are created through Google Ads. YouTube advertising is a way of pushing your content on YouTube or in search results. There are 6 different types of YouTube ads you can run through Google AdWords. As the most common form of YouTube advertising across the market, TrueView ads provide viewers with the most control over advertisement…
Google webmaster tools provide general design, technical digital marketing on-page or off-page information to help in your SEO, SEM ranking in search engines. Fill your site with quality keywords and high technical aspect that trigger search engines to display your website.
How can you optimize your digital marketing strategies to push for more leads without necessarily spending more money? Let’s discuss optimization strategies for 3 of the most common digital marketing lead generation channels…
Singapore has one of the highest digital penetration rate, thus running a business in this region, we are sure to be working with some form of advertising or advertising agency to promote your solutions. However, with the advent of digital marketing, there has been a grey area for businesses who are unsure on whom they should choose. Let us break it down for you…
These days, it is more uncommon for business to NOT have a website available to the public, to showcase all essential features, products, and promotions available in their web design. However, even with an existing web design, an outdated, confusing or broken web design could hurt your business’ reputation. Therefore…
With that enormous amount of data made available to digital marketers through a variety of tools, wouldn’t it amazing to utilize data to drive digital marketing campaigns? We are talking about vast improvements in SEO rankings and an increased optimization on your SEM strategies…
Isn’t all writing just writing? Why is there a difference between copywriting services vs content creation? The simple answer is that as with everything in marketing, you need to use specific methods to achieve specific objectives…
