What exactly is digital marketing? Many of us confuse it with social media marketing or even content marketing. Let Adssential Marketing take you on a short journey on digital marketing in this 3-part series…

In search engine optimization (SEO), one of the key tools to this process is the utilisation of keywords. In this article, we’ll be exploring how you can identify the right keywords for your business…

Harness the power of Gmail advertising. Another Search Engine Marketing (SEM) method to reach out to target consumer. Here’s some tips you need to know about Gmail Ads to meet your target objective and sales…

The power of words is often undermined as compared to its more attention grabbing cousin, visuals; copywriting can leave as much of a impact too…