With a majority of customers making purchases online, missing out on your online customer lifecycle significantly affects your ability to predict your customer’s behavior and therefore, your customer’s interactions with the brand. Adssential, through the implementation of your website can help you instill tracking mechanisms to track variables through your online customer lifecycle as well as lead conversions to help predict the general flow of customer behavior.
There are several ways a brand can build its website branding and brand credibility among its target base such as creating additional databases and directories and many more.
#1 Customer Segmentation
Customer segmentation is separating the general marketing into groups with similar demographics and psychographics. Your brand make use of customer segmentation to position your product/service favourably and appeal to the requirements of your target segment.
Such segmentation requires historical data collected through past purchases or visits to identify your most profitable segment within the online customer lifecycle.
As with some products/services, there are certain time periods along the year that are associated with an increase in sales in your online customer lifecycle. Using data collected through Google Analytics allows you to identify and forecast for these periods of economic upturn to know when to push for a higher marketing effort and stock up on products.
#3 Improve customer satisfaction
Utilising tracking data from Google, you can create heatmaps which your brand can then use to pull data from online customer interaction points such as enquiry form, comments on blog posts, online testimonials, social media interactions to discover what makes your customers tick and predict frequency in which your online customer’s lifecycle can repeat.
Understand Customer Behaviour and Lifecyle on Web