What exactly is digital marketing? Many of us confuse it with social media marketing or even content marketing. Let Adssential Marketing take you on a short journey on digital marketing in this 3-part series…

In search engine optimization (SEO), one of the key tools to this process is the utilisation of keywords. In this article, we’ll be exploring how you can identify the right keywords for your business…

A good marketing strategy plan will drive sales and leads for your business. Going in blindly and expecting great results is a mistake made by many businesses…

Are subdomains better for search engine optimisation (SEO)? Just how different are subdomains from subfolders? View the impact of different domains be it subdomains or subfolders on SEO…

Media Management might sound easy but in fact, it requires a lot of planning and execution. Common mistake made by businesses is poorly curated content…

What makes your content stand out more than others? What keeps people returning for more, without spending a single cent? Here’s some tips from Adssential Marketing to help you spice up your content, for free…

Social media presence, a silent yet impactful tool in every businesses’ marketing arsenal. Find out where your business stands with social media presence and pick up a trick or two from the team at Adssential Marketing…

Running a Facebook page for years? Here are the steps in granting access and gaining Facebook access to business manager, ad account and pages…

Harness the power of Gmail advertising. Another Search Engine Marketing (SEM) method to reach out to target consumer. Here’s some tips you need to know about Gmail Ads to meet your target objective and sales…

The power of words is often undermined as compared to its more attention grabbing cousin, visuals; copywriting can leave as much of a impact too…