DIGITAL MARKETING: THE TRILOGY
What exactly is digital marketing? Many of us confuse it with social media marketing or even content marketing. Let Adssential Marketing take you on a short journey on digital marketing in this 3-part series…
THE KEY(WORDS) TO EFFECTIVE SEARCH ENGINE OPTIMIZATION
In search engine optimization (SEO), one of the key tools to this process is the utilisation of keywords. In this article, we’ll be exploring how you can identify the right keywords for your business…
STRATEGY PLANNING
A good marketing strategy plan will drive sales and leads for your business. Going in blindly and expecting great results is a mistake made by many businesses…
KNOWLEDGE GRAPH
Knowledge graph, a block of information that appears on the right, after searching for a specific term. The knowledge graph card or panel contains relevant and context-specific information on your search term…
SUBDOMAINS VS SUBFOLDERS: WHO WINS?
Are subdomains better for search engine optimisation (SEO)? Just how different are subdomains from subfolders? View the impact of different domains be it subdomains or subfolders on SEO…
SOCIAL MEDIA MANAGEMENT 101
Media Management might sound easy but in fact, it requires a lot of planning and execution. Common mistake made by businesses is poorly curated content…
SPICE UP YOUR SOCIAL MEDIA CONTENT FOR FREE!
What makes your content stand out more than others? What keeps people returning for more, without spending a single cent? Here’s some tips from Adssential Marketing to help you spice up your content, for free…