Google has announced the latest update on shutting down website created with google business profile. This move come sooner than expected as google is streamlining the products and services. For businesses wanting to maintain their online footprint and presence will require to rebuild their sites using alternative platforms.
As communicated through google, website create using google business profile will be automatically redirected to your business until June 10, 2024 at the moment. Beyond this date, visitors will encounter a “page not found” error announced by google.
We’ve heard you and understand your worries, as a digital marketing agency with web developing and web designing skills with strong flare of digital marketing advertising such as search engine optimization, pay per click advertising or search engine advertising. We understand the panic faced by business owner who created their simple website using google my business. No worries, we’ve got your back!
This isn’t the end of the road; it’s just a little detour. Google is constantly evolving, and sometimes changes happen that catch us off guard. But fear not, because I’ve got a solution that’ll keep you on the digital map 24/7 throughout your business journey.
There are alternative tools to build your new website for your business, or you may reach out to any web developer like us, Adssential Marketing. To understand and gain better insights into your new business website. We would love to be supporting business in growing. If you are planning on performing self service website creation, here are some platforms you may look into:
- WordPress
- Squarespace
- GoDaddy
- Shopify
- Wix
- And many more
These platforms offer sleek templates and easy-to-use tools, making the process a breeze while building your brand new website, you may also build it within scope and outsource your required web development areas to a web developer to be cost efficient.
To better equipped you with a full process on web creation, here’s the plan:
Choose a Website Builder:
Pick a platform that suits your needs. Such as WordPress, a powerful tool with unlimited option to customized and create as you would love to. You would not need to worry on future expansion plans or additional cost involve while using WordPress as they are the perfect go to website platform builder everyone would consider. A powerhouse with ton of customization!
Design Your Website:
If you’re looking into self service option, you may select from wide range of template that aligns with your brand. Customize it to make it uniquely yours—add your logo, choose your color scheme, and update the content to reflect your business easily.
However, if you are looking to outsource your current web designing. You may consult a web developer. P.S. We do offer cheapest web design creation in the market in web designing in Singapore. Now, let’s get to the serious stuff! If you’re outsourcing, you may consult a few web developer based on a simple brief, with the look and feel of your website. The pages you intend to create and any additional functionality such as having a WhatsApp button, contact form, special animation and effects. These are understandable by a web developer. Your ideation and thoughts would be converted into design on the world wide web.
Add Essential Information on Your Web Pages:
Ensure your new site includes all the crucial details about your business. Contact information, opening hours, and a brief description of your services should be front and center and a well thought footnote to provide user with options of contacting you. Be mindful in putting key services and unique selling points on your home page as this is where your searchers will be attracted. Next up, on every home page, people who love to understand more on your business. A well thought out about us page would be crucial to portray your best image to a searcher. Such as years of experience, and services you have provided to different clients.
SEO Matters:
Optimize your website for search engines. This is crucial whenever a website is presence. There is no point in providing a well thought out website with best design and unique selling point but not reachable to any users. Use relevant keywords in your content, add alt text to your images, and make sure your site is mobile-friendly and responsive to any mobile available in the market. Apart from SEO, we can look into a shorter term of boosting your web ranking with pay per click known as search engine marketing (SEM) which would better bring in a good return of investment.
Announce the Website Change:
Let your customers know about your new website through social media, email newsletters, or different channels you use to communicate with them. Perform a redirect and update your business profile up to date. If you are looking at ensuring these are properly covered, consult through a web developer. Any web developer agency would be able to provide you valuable advice on performing these actions without any cost. It is ultimately crucial to ensure your website is able to connect with any searchers searching for your services or products.
Remember, change can be an opportunity for growth. Embrace the change and reach out when in need to enhance your online presence with a fresh and updated website. You’ve got this! If you need any more guidance, feel free to reach out to any web developer or designer such as Adssential Marketing for any digital footprint needs such as web designing and developing or digital assets.