When we talk social media content, almost anybody right now is equipped with the right tools to create content. Modern smartphones have become the go-to content creation tool in this day and age; gone are the days of snapping a good photo on a pricey digital camera.

But what makes your content stand out more than others? What keeps people returning for more, without spending a single cent? Here’s some tips from Adssential Marketing to help you spice up your content, for free!

1. UNDERSTAND YOUR AUDIENCE

With everything, knowledge and understanding takes precedence over most considerations. Before crafting a piece of content that will be consumed by most on social media, do you know what keeps your audience returning?

There is no one size fits all in this case; content consumption varies and changes over different industries and audiences. Trial and error with various kinds of content until you find what best fits your business and audience!

2. KEEP THINGS SPICY!

In the early days of social media, Facebook content was limited to status updates and photo uploads and Twitter had a word limit of 140.

Today, videos and even GIFs are shared across continents via Facebook and the word limit of Twitter has since doubled.

The possibilities of content for social media is limitless, visibly since the sudden explosion of memes roughly a decade ago.

If your content formula has not changed in the last 3 years, maybe it’s time you relook at it. Lengthy copies and simple still images with a caption are thing of the past, grab attention with a video or create a meme that might take the Internet by storm!

3. BE SUCCINCT

You might have started to notice but a repetitive trait of social media content is keeping things short and simple!

The average human’s attention span is slightly over 8 seconds (goldfishes have an attention span of at least 9 seconds) and that means you have that small window to capture the attention of your audience.

When creating your content, you should already know the message to be delivered to the target audience.
It is then up to you to flex your creative juices; create content that is easy for consumption yet at the same time does not dilute the key message.

4. EDUCATE OR REMUNERATE?

If you had an unlimited marketing budget, what would you do with it? Would every post put up be boosted? Would you be spending more on Facebook ads to make sure your content is being consumed by the right audience? Unfortunately, this is in a super idealistic world.

Boosted posts are useful as they help drive web traffic with a strong message or call to action (CTA). Be selective with the kind of content that you boost, not everyone is on your page to look for a good deal!
Often, your audience may be seeking knowledge than a promotion.

Creating educational content for your audience can help grow their belief in your brand as an authority, making the brand reliable and trustworthy.

Once the foundations are laid and the trust in your brand is formed, your audience is more likely to explore the offerings of your business!