SEARCH ENGINE MARKETING
Stay strategically visible to your customer segment through Search Engine Marketing (SEM). Using online advertising platform, utilise Pay-Per-Click (PPC) advertising to propel your brand to the top of the search engine. This helps in driving brand recognition while driving website traffic to your pages exponentially and generate leads at a faster pace.
Adssential’s team of SEM specialists are all search engine marketing certified and have years of experience in deploying strategic PPC campaigns for clients of different industries to drive traffic and leads to websites.
REMARKETING
Remarketing is another avenue of marketing, providing you with the opportunity to specifically advertise and reconnect with customers who have previously visited your website at a lower cost. To attain full efficacy of Search Engine Marketing, website remarketing should be paired with PPC as together, they provide a wider exposure of your brand to your target segment.
SEM BENEFITS
Complements SEO Marketing Efforts
SEO takes more effort in the long term to build up organically, as such, Search Engine Marketing tools allow you to be visible to your audience regardless of SEO ranking.
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Get Immediate Results Through PPC
As there is more control over the variable with PPC, it tends to produce faster and more consistent result than SEO efforts with consistent campaign tweaks.
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Measurable ROI from SEM campaigns
Using Analytics, track and analyse all metrics of your SEM campaign to determine ROI based on your marketing objectives e.g. sales generated, amount of inbound traffic etc.
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Build Your Campaign To Your Market
Regardless of industry or geography, build custom ads that target your specific demographic or psychographic to draw in the right crowd.
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