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Adssential Digital Marketing

Search Engine Marketing (SEM)

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SEARCH ENGINE MARKETING

Stay strategically visible to your customer segment through Search Engine Marketing (SEM). Use online advertising platforms, Pay-Per-Click (PPC) advertising to propel your brand to the top of the search engine. Thus, creating brand recognition while driving website traffic to your pages exponentially while generating leads at a faster pace

Adssential’s team of SEM specialists are all search engine marketing certified and have years of experience in deploying strategic PPC campaigns for clients of different industries to drive traffic and leads to websites.

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REMARKETING
Remarketing is another avenue of marketing, providing you with the opportunity to specifically advertise and reconnect with customers who have previously visited your website at a lower cost. To attain full efficacy of SEM, the dynamic duo of website remarketing and PPC can help provide wider exposure of your brand to your target segment.

SEM BENEFITS

Complement SEM and PPC

Complements SEO Marketing Efforts

SEO takes more effort in the long run to build organically. As such, Search Engine Marketing tools allow you to be visible to your audience regardless of SEO ranking.
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ppc results

Get Immediate Results Through PPC

As there is more control over the variable with PPC, it tends to produce faster and more consistent result than SEO efforts with consistent campaign tweaks.
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Measurable SEM

Measurable ROI from SEM campaigns

Using Analytics, track and analyze all metrics of your SEM campaign to determine ROI based on your marketing objectives e.g. sales generated, amount of inbound traffic etc.
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SEM Marketing

Build Your Campaign To Your Market

Regardless of industry or geography, build custom ads that target your specific demographic or psychographic to draw in the right crowd.
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Your Google Partner

Being one of the selected Google Partner ensure your digital assets is in good hands. You’re working with one of the best digital agency recognized by Google. Adssential Marketing is proud to be one of the emerging google partner with a team of highly skilled and certified professionals. 

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FAQ about Search Engine Marketing/ Pay-Per-Click (SEM)

What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) is one of the most effective ways to increase your lead pipeline quickly. Utilizing advertisement space on search engine or websites, SEM pushes products or services in front of motivated customers who are ready to make purchases.

Why is Search Engine Marketing (SEM) Important?

Across many different studies, it has been observed that 96% of online experiences start with a search. SEM allows business to get a kick start in grasping the attention of potential prospects before your competitors come into view.

SEM vs SEO?

Instead of choosing one over the other, most businesses will engage in both marketing channels to achieve the best results possible; SEO drives new traffic at the top of the funnel while SEM drive conversion at the bottom of the funnel.

What are the fees incurred for SEM?

Adssential Marketing believes in growing alongside businesses, our charges are based on a flat management fee and no additional add-on fees. The management fee includes setup, optimization, tweaking, reporting, monitoring and preparation of adverts.

Will I still be in control of my own Adwords Account?

Absolutely, as Google accredited partners, Adssential Marketing does not claim ownership of any Adwords accounts. We will only request access to create and set-up all relevant PPC requirements as required. You will be able to have full transparency in monitoring and controlling your PPC account.

How to conduct Keyword Research?

Proper keywords research is critical in the success of any SEM/PPC campaign. Adssential Marketing conducts comprehensive keywords research for your business. We monitor over 40 relevancy signals to pick out desired search terms based on your business. Curious to understand more? Contact us for more information.

I am unable to achieve good ROI with my existing Google Adwords account, what can I do?

There is no single winning strategy with SEM. In order to achieve success, Adssential Marketing will need to understand your ROI goals followed by identifying and adjusting the budget of costly or untapped keywords. As most businesses do not have the sufficient manpower resources to spend on SEM campaigns, Adssential’s team of experts can step in to help you frequently monitor and optimize each keyword’s performance to achieve the desired result.

Ensure A Good ROI With Every Click