Even though both SEO and SEM are different digital marketing activities you can engage in, they do share one very important objective that will be key to you driving sales.Staying visible in SEM and SEO with the use of keywords helps to drive traffic to your website. When people search for products or services on a search engine, if you engage in both activities your business is likely to stay visible through SEM and SEO to your target market.
However, the main difference here would be the cost. Though SEO, being a more passive form of digital marketing is essentially free, it requires a lot of time and human resources. Thus it is usually recommended that you outsource SEO if your team might not have the required resources. While SEM does require a certain level of investment and commitment depending on your short-term goals and how quickly you would like to achieve them.
Creating specific landing pages
By creating landing pages, you create an opportunity for your target market to be funneled through visual messages or conversion process like downloading an e-book or a brochure or watching a video. This increases your chances of being seen and remembered by customers.
Keyword research boosts your chances of staying visible in SEM campaigns by studying how your market searches for products and services. And it is through this research and specific marketing strategies that you pick keywords your target marketing is highly likely to search for. Thus, boosting your chances of appearing to your audience.
Quality Score of Landing Pages
Just having a visually pleasing landing page is not enough, as the Google algorithm grows more advanced in its quest to help searchers find the most relevant information, they have learnt to score landing pages based on its relevance to the keywords. Thus, it is important that you ensure information on your landing pages are relevant and contain enough keywords so that Google will give you a higher quality score.
Stay Visible in SEM & SEO