What exactly is digital marketing? Many of us confuse it with social media marketing or even content marketing. Let Adssential Marketing take you on a short journey on digital marketing in this 3-part series…

How different targeting strategy used improves PPC Search Adwords & Display Network. PPC Search Adwords VS Display Network?…

5 PPC offence perform by many agencies that should be avoided. Never commit such PPC mistakes. 5 simple guide to avoid being a PPC victim…

Few methods and steps to facilitate your Google Display Network Placement. Achieve successful display placement with high conversion and ROI…

Click fraud? What is it all about and why are advertisers hesitating to assign budget for advertising?Understand how and who perform these fraud actions…