Expand Localised Brand (SEO Visibility)

Ranking SEO Vislibity, Relevancy, Localised

Ranking at the top of the Google search engine is no easy feat, but with such strong competition from search engine listings all over the world, how would you be able to get a first- or second-page ranking?
With Google’s never-ending obsession in finding you the most relevant search, Google actually has an algorithm that caters to keyword searches based on your geographical location.

This means that businesses can now “lessen” the competition by fighting for local SEO visibility. Local SEO Visibility is key to a business that focuses on the domestic market or targets markets and keywords in one specific location as you no longer need to fight on the international market to gain visibility.

Method For Better SEO Visibility

Below are a few ways your local business can gain local SEO visibility by fixing all errors and apply proper method and listing

Google Business listing
Google/Facebook reviews
Engage in local language/ have area or country name in your keywords
Gaining SEO traffic from the area you are in
5XX status code Check
4XX status code check
Duplicate title tags
Duplicate content issues
Internal broken links
Crawl Errors (Webmaster Tool)
DNS resolution issues (Hosting)
Incorrect URL formats
Internal broken images
Duplicate meta descriptions
Robots Text
XML Sitemap Format Error
XML Sitemap Optimization (incorrect pages – Redirection)
WWW resolve issue
Viewport tag (Responsive)
HTML size optimization
Canonical Tags
Https Redirection for all pages
Broken canonical link
Multiple canonical URLs
Broken internal JavaScript and CSS files
External Broken Links
External Broken Images
H Tag Optimization
Duplicate H1 and title tags
Too many on-page links
Do not have alt attributes
Low word count
No follow Internal Links
xml not indicated in robots.txt
Images are formatted as page link
Pages should have more than 1 internal links
Orphaned pages
Schema Mark up

While gaining local SEO visibility is much easier, it is crucial that your website is not purely optimized for such a market if your target market expands beyond as this might affect your other keyword rankings. Above fix will help you achieve better results as its not fixed to just your target market as these are some technical issues needs to be cleared. The market to target truly depends on your strategy and positioning of information based on your industry and segment.

Check In On An SEO Agency

Without a SEO expert to carefully analyse and research local ranking, it can still be difficult to rank despite the smaller competition. If you are facing difficulties in achieving a high keyword ranking and increasing local SEO visibility, contact our team of SEO experts here and we can help you assess your current digital marketing strategy.