Importance of Electronic Direct Mail (EDM)
Why are Electronic Direct mails still important?
Electronic Direct Mail (EDM) is a common email marketing tool used to reach out to white spaces and warm prospects through traditional way of e-mailing. Organizations of all sizes from large to small medium enterprises (SME) use EDMs to keep readers abreast of latest company promotions and products in a timely fashion. For digital marketers such as Adssential Marketing, the use of EDM helps us properly manage different campaigns for different set of audiences.
Studies have shown that customer acquisition via email marketing has quadrupled in recent times; EDMs accounted for nearly 7% of all customer acquisitions online. Although other digital marketing tools such as SEM, SEO and Social Media Marketing do effectively improve customer acquisitions, EDM does take a portion of acquisition pie across marketing channels.
Why EDM is an essential tool for business?
- It is cost effective
- Perfect tool in building relationships with potential/existing customers
- Provides strong insights about your audience
- Drives traffic to your website
- Drive sales and conversion
EDM has the potential to engage audiences to drive your business goals if done correctly. While it is true that EDMs no longer garners huge click-through-rates (CTR), it does serve its purpose reaching out to readers to provide them with informative updates about your organization.
However, most business shun EDMs for another big reason, the amount of effort needed to plan and push out EDMs on schedule. This is where automating your EDM can come in to help in improving your CTR according to different customer journeys using different call to actions and promotions collaterals. These automation tools include SendGrid, Hubspot, Optinmonster, Rafflepress and many more.
But for today, we will talk more about the powerful EDM tool, SendGrid!
How can we help in scaling cold emails campaign with the use of SendGrid?
SendGrid provides a complete customer engagement tool, a unique customer communications solution at every stage of customer journey according to your company growth. SendGrid comes with excellent email editor and detailed analytics to track your campaigns and optimize for performance.
Best of all, SendGrid provide free plans! Their free plans allow you to send up to 6,000 emails a month. With this strong software, EDM planning and execution would be as easy as a few clicks. Reach out to different audiences and scale each EDM Scale cold emails campaign effectively shown in video shown below.
Your complete guide and tool to set up SendGrid and connect effectively with your audiences. It’s one of the few ways in which you can communicate directly with your customers and target audience.
Let us know what you feel about EDM marketing and how they have been impacted in this recovery period @ [email protected].