by Adssential Marketing | Copywriting, General, Internet, Marketing, PPC
As covered in our previously blog introducing SEM, we talked about how SEM adverts exist in many different forms across advertising platforms. As such, the way you write your ad copy has to be suitable for the audience specifically on that platform. In today’s article, we will cover 5 tips that if you can master…
by Adssential Marketing | Copywriting, General, Internet, Marketing, PPC, SEO
Have you ever found yourself reading a website and just feeling frustrated because you still do not get the gist of the content after a few minutes? Technical jargon, bad spelling and grammar, and sentences that are just unnecessary. You are not alone; bad content is everywhere sprawled across the internet as business all big and small struggle with ways to handle content writing for SEO purposes concisely…