How often have you experience this scenario? You’ve searched for a pair of shoes, clicked on a website and now you see that same website’s advertisement on all your social media platforms or on search engines? Well, that is the effect of web cookies…
Is it really necessary to go through google certification courses to be capable enough to run your own digital campaign? Honestly… not. So why should you still go through Google’s certification program? Let us…
With many SEO/SEM consultants popping up these days, how will you know which provider would be the best for your business? Today we run through the 8 things a true blue SEM consultant will help to execute for your business and get…
As covered in our previously blog introducing SEM, we talked about how SEM adverts exist in many different forms across advertising platforms. As such, the way you write your ad copy has to be suitable for the audience specifically on that platform. In today’s article, we will cover 5 tips that if you can master…