Digital Marketing Trial | Why it Won’t Work?

Every business enjoys a free digital marketing trial period to suit their needs. Some digital marketing agencies may offer a “free” digital marketing trial to entice your business aboard. While a free digital marketing trial may sound valuable and attractive to business, there are many reasons why you are unlikely to see any results from this trial…

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Google Ads YouTube Advertising Guide | Non-Static Video Advertising

Advertisements on YouTube are created through Google Ads. YouTube advertising is a way of pushing your content on YouTube or in search results. There are 6 different types of YouTube ads you can run through Google AdWords. As the most common form of YouTube advertising across the market, TrueView ads provide viewers with the most control over advertisement…

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Achieve SEO friendly website with Google Search Console | Previously Google Webmaster

Google webmaster tools provide general design, technical digital marketing on-page or off-page information to help in your SEO, SEM ranking in search engines. Fill your site with quality keywords and high technical aspect that trigger search engines to display your website.

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Lead Generation | Optimizing your digital marketing strategy for lead generation

How can you optimize your digital marketing strategies to push for more leads without necessarily spending more money? Let’s discuss optimization strategies for 3 of the most common digital marketing lead generation channels…

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Advertising Agencies | Why You shouldn’t Hire Advertising Agency for Digital Marketing Goals

Singapore has one of the highest digital penetration rate, thus running a business in this region, we are sure to be working with some form of advertising or advertising agency to promote your solutions. However, with the advent of digital marketing, there has been a grey area for businesses who are unsure on whom they should choose. Let us break it down for you…

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Web Designing | Understanding & Building Web Design that Works

These days, it is more uncommon for business to NOT have a website available to the public, to showcase all essential features, products, and promotions available in their web design. However, even with an existing web design, an outdated, confusing or broken web design could hurt your business’ reputation. Therefore…

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Google Trends | How to Utilize Google Trends in Digital Marketing

With that enormous amount of data made available to digital marketers through a variety of tools, wouldn’t it amazing to utilize data to drive digital marketing campaigns? We are talking about vast improvements in SEO rankings and an increased optimization on your SEM strategies…

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Copywriting services VS Content Creation: Same same but different?

Isn’t all writing just writing? Why is there a difference between copywriting services vs content creation? The simple answer is that as with everything in marketing, you need to use specific methods to achieve specific objectives…

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Content Marketing Singapore | 5 Low-Budget Content Marketing Ideas

In this article, Adssential Marketing will share with you some ways your business can create content marketing creatives without spending a ton of money. It is however important to take note that, whilst you can save money creating your own content in-house, it often takes up a lot of time and human resources. It is still good to consider engaging agencies like Adssential Marketing that can assist in content marketing…

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Media Marketing Services | Expanding your brand through Digital Media Buying

Ever dreamt of seeing your brand on websites, digital billboards, social media platforms and more? That is the result of digital media buying. But what exactly does this term mean and how does it differ from a normal digital marketing campaign?

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