What’s a Sitemap | Is it crucial for SEO?

As covered in our previously blog introducing SEM, we talked about how SEM adverts exist in many different forms across advertising platforms. As such, the way you write your ad copy has to be suitable for the audience specifically on that platform. In today’s article, we will cover 5 tips that if you can master…

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Adwords Remarketing Audience | Creating Remarketing Audiences in Google Ads & Analytics

As covered in our previously blog introducing SEM, we talked about how SEM adverts exist in many different forms across advertising platforms. As such, the way you write your ad copy has to be suitable for the audience specifically on that platform. In today’s article, we will cover 5 tips that if you can master…

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SEM Copywriting | 5 SEM Copywriting Effective Tips

As covered in our previously blog introducing SEM, we talked about how SEM adverts exist in many different forms across advertising platforms. As such, the way you write your ad copy has to be suitable for the audience specifically on that platform. In today’s article, we will cover 5 tips that if you can master…

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SEO Content Writing

Have you ever found yourself reading a website and just feeling frustrated because you still do not get the gist of the content after a few minutes? Technical jargon, bad spelling and grammar, and sentences that are just unnecessary. You are not alone; bad content is everywhere sprawled across the internet as business all big and small struggle with ways to handle content writing for SEO purposes concisely…

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Digital Marketing Trial | Why it Won’t Work?

Every business enjoys a free digital marketing trial period to suit their needs. Some digital marketing agencies may offer a “free” digital marketing trial to entice your business aboard. While a free digital marketing trial may sound valuable and attractive to business, there are many reasons why you are unlikely to see any results from this trial…

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Google Ads YouTube Advertising Guide | Non-Static Video Advertising

Advertisements on YouTube are created through Google Ads. YouTube advertising is a way of pushing your content on YouTube or in search results. There are 6 different types of YouTube ads you can run through Google AdWords. As the most common form of YouTube advertising across the market, TrueView ads provide viewers with the most control over advertisement…

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Achieve SEO friendly website with Google Search Console | Previously Google Webmaster

Google webmaster tools provide general design, technical digital marketing on-page or off-page information to help in your SEO, SEM ranking in search engines. Fill your site with quality keywords and high technical aspect that trigger search engines to display your website.

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Lead Generation | Optimizing your digital marketing strategy for lead generation

How can you optimize your digital marketing strategies to push for more leads without necessarily spending more money? Let’s discuss optimization strategies for 3 of the most common digital marketing lead generation channels…

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Digital Marketing Agencies

Most businesses carry the mentality that hiring an agency can cost big money and that it would be more affordable to hire a full-stack marketer in-house. In this article, we will discuss some myths and truths to hiring a digital marketing agency, why you should seriously consider it and some tips on how you can find the digital marketing agency for your business…

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Content Marketing Agency

Content marketing is one of the best ways to attract the attention of your target audiences and establish credibility with potential prospects. Content marketing focuses on providing relevant content consistently as part of a long-term strategy. Because of immense need for content and re-strategization…

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