Digital Marketing with Web Cookies and IP addresses: (IP Address Tracking)

So what is the best approach? IP address tracking or Web cookies? Well, by deploying both ip and web solution, we would be able to better improve audience remarketing. Let’s explore how ip address tracking help with digital marketing solutions…

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Award Winning Marketing Agency | Google Partner

Being an award winning agency alone does not equate to real performance and strategies being executed. Yes, awards sound exciting, but we must dive deep into award recognition that was given to an agency…

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Digital Marketing with Web Cookies and IP-Addresses: Website Cookies

How often have you experience this scenario? You’ve searched for a pair of shoes, clicked on a website and now you see that same website’s advertisement on all your social media platforms or on search engines? Well, that is the effect of web cookies…

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Home Based Business Marketing | Digital Marketing Tricks

The most crucial process in home based business would be building up your lead funnel with a well planned home based business marketing strategy. Let us walk you through the different home based business marketing strategy you can deploy on your own or via an agency like Adssential Marketing. Home based business marketing can be executed with the use of…

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Adwords Remarketing Audience | Creating Remarketing Audiences in Google Ads & Analytics

As covered in our previously blog introducing SEM, we talked about how SEM adverts exist in many different forms across advertising platforms. As such, the way you write your ad copy has to be suitable for the audience specifically on that platform. In today’s article, we will cover 5 tips that if you can master…

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SEM Copywriting | 5 SEM Copywriting Effective Tips

As covered in our previously blog introducing SEM, we talked about how SEM adverts exist in many different forms across advertising platforms. As such, the way you write your ad copy has to be suitable for the audience specifically on that platform. In today’s article, we will cover 5 tips that if you can master…

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SEO Content Writing

Have you ever found yourself reading a website and just feeling frustrated because you still do not get the gist of the content after a few minutes? Technical jargon, bad spelling and grammar, and sentences that are just unnecessary. You are not alone; bad content is everywhere sprawled across the internet as business all big and small struggle with ways to handle content writing for SEO purposes concisely…

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Digital Marketing Trial | Why it Won’t Work?

Every business enjoys a free digital marketing trial period to suit their needs. Some digital marketing agencies may offer a “free” digital marketing trial to entice your business aboard. While a free digital marketing trial may sound valuable and attractive to business, there are many reasons why you are unlikely to see any results from this trial…

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Native Ads? The Differences in Traditional Ads and Native Ads

Ever wonder why are ads getting more responsive and blending in well with surrounding articles and pages? These ads are known as native ads. Native ads are ads that transition from old traditional ads into flexible components as compared to traditional ads…

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