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Do Marketing Agency Awards Matter? What to Judge an Agency On Instead

Do Marketing Agency Awards Matter? What to Judge an Agency On Instead

by Adssential Marketing | Marketing, Copywriting, PPC, SEO

Being an award winning agency alone does not equate to real performance and strategies being executed. Yes, awards sound exciting, but we must dive deep into award recognition that was given to an agency…

Digital Marketing with Web Cookies and IP-Addresses: Website Cookies

Digital Marketing with Web Cookies and IP-Addresses: Website Cookies

by Adssential Marketing | Marketing, PPC, SEO

How often have you experience this scenario? You’ve searched for a pair of shoes, clicked on a website and now you see that same website’s advertisement on all your social media platforms or on search engines? Well, that is the effect of web cookies…

What Does Being a Google Partner Mean for Your Ads?

What Does Being a Google Partner Mean for Your Ads?

by Adssential Marketing | PPC, General, Marketing, SEO

Adssential Marketing has yet again achieved great heights to remain a certified Google Partner. As a potential client, you may wonder how that affects you? In short this means that we have achieve above the average criteria on our advertising performance and have helped numerous clients achieve better sales…

How to Hire a Copywriter in Singapore: What to Look For

How to Hire a Copywriter in Singapore: What to Look For

by Adssential Marketing | Copywriting, General, Marketing

Sourcing for a local copywriter might be daunting to some. There are wide range of local copywriters in the market with vast difference in cost. However, the right fit of copywriter for a specific domain need not have to be costly? As they are the right fit and engaging in such a content…

Digital advertising VS Digital Marketing: Which do I need?

Digital advertising VS Digital Marketing: Which do I need?

by Adssential Marketing | Marketing, Copywriting, PPC, SEO, Social Media

Digital advertising VS Digital Marketing: Which do I need? To most business owners, digital marketing and digital advertising are interchangeable words, however, to understand which function your business needs, you do need to draw a clearer line between the two terms…

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