Marketing agencies are a dime a dozen in the market nowadays, but do you know what we do? Is it true that you pay for what you get? Here’s a quick crash course on marketing agencies and the reasons for our existence!
“Hey, what do you do?”
“Oh, I work in a marketing agency!”
“Yeah, but what exactly?”
Marketing Agency: Who Are We?
Marketing agencies have mushroomed across the industry in the recent years and there’s probably a higher chance of you meeting a marketer along the streets than striking the lottery. Marketing agency is versatile and possess the ability to meet different key demands of clients that include research, analysis, strategizing, branding and promoting specific products and services.
However, the term marketing agency is broadly used to describe some of these firms.
At Adssential Marketing, we’re a little more specific, as we specialize in digital marketing. We help our clients achieve the best results through our campaigns while exploring their consumer pain points.
“So, what exactly do marketing agencies do?”
With everything, marketing agency always begin with the foundations; basic market research and understanding our clientele. Basic market research can be split into both primary and secondary research.
At Adssential Marketing, our experience in digital strategizing allows us to plot a thorough research process, beginning with the primary that includes interviews, observations and experiments followed by a secondary research accessible from the web.
Information collected helps facilitate in curating and strategizing our clientele marketing strategy and reach out digitally through different digital channels effectively. All successful marketing campaigns are backed by strong strategies. Pairing the right strategy with your business objectives are essential in the Singapore market.
To perform successful campaigns, Adssential Marketing provides different services to meet our clients’ needs in branding, website design, content writing, search engine optimization (SEO), search engine marketing (SEM) a.k.a pay per click (PPC) and social media marketing.
A brand is important for every company. Your brand defines who you are – an act of positioning, identity and setting right and proper standards for your company. In partnership with our strategic branding partners, we can provide a comprehensive digital and branding solution bound to create a sensation in the digital world.
In today’s age, a website serves a great purpose. Just as the eyes are the windows to one’s soul, a website is known to be the face of a company.
An informative website is made up of services and products ready for consumers to purchase as well as regular consumer engagement through updates and promotions; while an elegant website consists of different variations of HTML and elements such engaging customer 24/7, build strong brand credibility, staying in trend, build on user experience and search engine optimization (SEO).
Content writing is divided between three different categories in digital agency company – search engine copywriting, blog copywriting and sales copywriting. Each of these categories have a different purpose and intent for consumers and the business and as such, the writer will curate the content to suit different consumers.
Search Engine Optimization (SEO):
SEO is one of the foundations of digital marketing in this current marketing environment.
Its sole purpose, driving traffic into client’s website by achieving top positions in search engines.
Content is king and hence, an informative site paired with a proper white hat SEO strategy and method will perform and rank better in search engines. When a web performs well in its rankings, chances of receiving more visits and clicks will increase exponentially.
Psst, guess what? It is free with every single click!
Search Engine Marketing (SEM):
SEM is important for short falls and immediate results. Search engine marketing is an almost-exclusive method of reaching our intended audience effectively. Prices are bid and set on each keyword used, thus optimizing such keywords will effectively attract more impression therefore more enquiries and leads.
Social Media Marketing:
Social media is made up of two different components, paid and unpaid social media that can be utilize for different objectives depending on the business’s requirements. Social media campaigns generally perform well when there are huge interactions and communications. Such areas are always image intensive to attract more recognition and leads.
With all these campaigns available, Adssential Marketing is confident in generating awareness and traffic for your brand, before converting these potential prospects into valuable closed leads before retaining these customers.
At the core, the relationship between Adssential and our client needs to be one that fosters mutual trust so that both can effectively solved all challenges and reach our goal together.