Now that you understand what objective copywriting intends to achieve, how do you bring in the thought leadership component into your content? Thought leadership is usually more associated with content writing where you identify issues within your industry or community that has been commonly brought up…
Adssential Marketing has yet again achieved great heights to remain an exclusive google partner. As a potential client, you may wonder how that affects you? In short this means that we have achieve above the average criteria on our advertising performance and have helped numerous clients achieve better sales…
Sourcing for a local copywriter might be daunting to some. There are wide range of local copywriters in the market with vast difference in cost. However, the right fit of copywriter for a specific domain need not have to be costly? As they are the right fit and engaging in such a content…
As covered in our previously blog introducing SEM, we talked about how SEM adverts exist in many different forms across advertising platforms. As such, the way you write your ad copy has to be suitable for the audience specifically on that platform. In today’s article, we will cover 5 tips that if you can master…
Have you ever found yourself reading a website and just feeling frustrated because you still do not get the gist of the content after a few minutes? Technical jargon, bad spelling and grammar, and sentences that are just unnecessary. You are not alone; bad content is everywhere sprawled across the internet as business all big and small struggle with ways to handle content writing for SEO purposes concisely…