Home Based Business Marketing | Digital Marketing Tricks

The most crucial process in home based business would be building up your lead funnel with a well planned home based business marketing strategy. Let us walk you through the different home based business marketing strategy you can deploy on your own or via an agency like Adssential Marketing. Home based business marketing can be executed with the use of…

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What’s a Sitemap | Is it crucial for SEO?

As covered in our previously blog introducing SEM, we talked about how SEM adverts exist in many different forms across advertising platforms. As such, the way you write your ad copy has to be suitable for the audience specifically on that platform. In today’s article, we will cover 5 tips that if you can master…

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Adwords Remarketing Audience | Creating Remarketing Audiences in Google Ads & Analytics

As covered in our previously blog introducing SEM, we talked about how SEM adverts exist in many different forms across advertising platforms. As such, the way you write your ad copy has to be suitable for the audience specifically on that platform. In today’s article, we will cover 5 tips that if you can master…

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SEM Copywriting | 5 SEM Copywriting Effective Tips

As covered in our previously blog introducing SEM, we talked about how SEM adverts exist in many different forms across advertising platforms. As such, the way you write your ad copy has to be suitable for the audience specifically on that platform. In today’s article, we will cover 5 tips that if you can master…

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SEO Content Writing

Have you ever found yourself reading a website and just feeling frustrated because you still do not get the gist of the content after a few minutes? Technical jargon, bad spelling and grammar, and sentences that are just unnecessary. You are not alone; bad content is everywhere sprawled across the internet as business all big and small struggle with ways to handle content writing for SEO purposes concisely…

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Digital Marketing Trial | Why it Won’t Work?

Every business enjoys a free digital marketing trial period to suit their needs. Some digital marketing agencies may offer a “free” digital marketing trial to entice your business aboard. While a free digital marketing trial may sound valuable and attractive to business, there are many reasons why you are unlikely to see any results from this trial…

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Google Ads YouTube Advertising Guide | Non-Static Video Advertising

Advertisements on YouTube are created through Google Ads. YouTube advertising is a way of pushing your content on YouTube or in search results. There are 6 different types of YouTube ads you can run through Google AdWords. As the most common form of YouTube advertising across the market, TrueView ads provide viewers with the most control over advertisement…

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Achieve SEO friendly website with Google Search Console | Previously Google Webmaster

Google webmaster tools provide general design, technical digital marketing on-page or off-page information to help in your SEO, SEM ranking in search engines. Fill your site with quality keywords and high technical aspect that trigger search engines to display your website.

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Lead Generation | Optimizing your digital marketing strategy for lead generation

How can you optimize your digital marketing strategies to push for more leads without necessarily spending more money? Let’s discuss optimization strategies for 3 of the most common digital marketing lead generation channels…

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Advertising Agencies | Why You shouldn’t Hire Advertising Agency for Digital Marketing Goals

Singapore has one of the highest digital penetration rate, thus running a business in this region, we are sure to be working with some form of advertising or advertising agency to promote your solutions. However, with the advent of digital marketing, there has been a grey area for businesses who are unsure on whom they should choose. Let us break it down for you…

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