Advertising Strategy? What Is It?
Advertising is a form of communication that aims to convey a message, targeted at consumers. The messages can be structured differently either to promote certain products or to build brand image or to educate people on the benefits of a product or service towards consumers. A familiar and successful advertising effort would be “Just Do It” by Nike which involves print advertising, television advertising and digital advertising.
In some of our previous blog entries, we’ve shared that strategy planning is an important component in the digital world.
Today, we will be discussing different types of advertising strategies that can be engaged for effective communications to your consumers.
For companies to be successful in generating sales, a successful digital campaign is important; be it for hoarding advertising or fixed media advertising. There are various types of advertising strategies that may be deployed at different stages in a business
It is always good for business to be able to spend for advertising, but should you do it all year round? The answer is no, plan your advertising strategy based on the supply and demand of the market, this will help you plan and manage your resources much better.
How can we identify this need?
A good study into your industries and competitors would help you to execute a strategic plan to advertize at the right time, to keep consumers engaged throughout the entire season. There are different mediums to deploy this tactic, through seasonal search engine marketing (PPC), social advertising or even display advertising or gmail advertising.
Area Targeted Advertising
To run a successful advertising strategy, a huge budget might be required to achieve certain success.
Thus, to effectively utilize such capital, one should always always plan and identify what are the areas you are targeting and timing is also of the essence to ensure the most bang for your buck.
For example, if you are running a campaign on fresh juices, these ads should be targeted at fitness professionals, influencers and even enthusiasts as well as areas with gym and high activity hot spots or websites rather than spending it equally among all areas.
This will definitely help achieve your desired results with reduced efforts and proper capital expenditure.
Always keep your digital presence within close proximity view be it through the webs or billboards or wherever deemed fit.
Complexity Reduction Advertising
Be simple and precise with your advertising, content that is relatable to real life complexities or problems with good solutions convenience to consumers seems like a recurring theme in this current market. Leverage on trends and even fads, find out what works for the market and maximize the utility of it and always remember, convey your message to consumers correctly.
Digital campaigns handling:
In this digital age, social media platforms are a dime a dozen. From the family favourite Facebook, to the millennial dominated Tik Tok. Social media enables users to be closely engaged with their desired brands.
Once a brand has achieved awareness amongst the market they are targeting, recognition and reinforcement is key to keep consumers engaged. Perform different digital strategies such as A/B testing in comparing ads within a specific period and generate different groups of consumer target segments such as above the line – (targeting broad audience), below the line – (specific target market or individual) or through the line – ( hybrid mixture of both).
When engaging in digital advertising platforms, reports and results are important.
Thus, ensure a proper tracking method through google analytics or other digital tracking software to better measure our digital ads performance.
Provide a call to action in all kinds of advertising provided such as:
- Cause marketing – (advertising that dosen’t directly sell a product but support a cause)
- Celebrity endorsement
- Comparative advertising
- Contextual advertising, coupons
- Drip marketing – (target a user over a period of time)
- Informative advertising
- Interactive advertising
- Interruption marketing
- long format advertising
- Native advertising
- Overlay advertising
- Product demonstration.
Unsure on Advertising?
Well, these are just some advertising strategies available for advertizers to utilize and engage users.
Unsure on how much potential of closure your business could make by advertizng? Adssential Marketing can show you how!
We are team of digital marketing and advertising professionals that aim to help our clients capture the best leads with the best conversion rates. Drop us an email now at firstname.lastname@example.org and let us work with you in coming up with the most holistic advertising strategy, tailor-made just for your consumers!