As we all know, digital advertising is getting increasingly popular especially due to the ongoing COVID-19 pandemic. Most businesses have increasingly shifted towards digital marketing channels to help in building pipelines in these times.
As the saying goes, “A picture paints a thousand words” which makes video content even more powerful. YouTube alone has over 2 billion users worldwide and users in Singapore alone, make up a fraction of it at 4.3 million users with approximately 130 videos watched per viewer.
Therefore, it is no wonder that video marketing is on the rise and marketers are trying to gain a foothold in the video advertising space.
If you are keen on tapping into the power of video advertising, this article is for you. We will explain what video marketing is, different video marketing and advertising and steps to setup and how to optimize your video advertising campaigns in Google ads.
What is YouTube Advertising?
Advertisements on YouTube are created through Google Ads. YouTube advertising is a way of pushing your content on YouTube or in search results. The content can be in form of static images or videos which will allow you to reach potential customers based on white spaces or website remarketing to grow your business. Connect with millions of users in a unique way and reach users through strategic key topics, keywords, and demographic.
Types of YouTube Advertising
There are 6 different types of YouTube ads you can run through Google AdWords.
- TrueView ads
- Non-skippable instream ads
- Bumper instream ads
- Sponsored card ads
- Overlay ads
- Display ads
In this article we will be going through TrueView ads, if you would like to find out more about the different types of YouTube adverts, follow us here on Facebook as we continue to discuss the other types of YouTube ads in the coming weeks!
YouTube Advertising TrueView Ads
As the most common form of YouTube advertising across the market, TrueView ads provide viewers with the most control over advertisement. These ads can be in a form of display video ads on static display ads. Viewers can choose if they want to watch the advertisement (otherwise they can skip after 5 seconds) and advertisers only pay for TrueView ads when users watch at least 30 seconds or interact with the video in some way. The minimum time required for such YouTube advertising ranges from 15 seconds to 6 minutes.
TrueView instream ads
This method works by playing before a viewer chosen video and users do have the options to skip the ads with a companion banner ad that is displayed on the right side above suggested video list.
TrueView discovery ads
Discovery ads appear within YouTube advertising search results on the right-hand side of suggested video list which consist of an image thumbnail and 3 engaging sentences. This style of advertisement can come in form of video or static image and is more cost-efficient for business who have a lower budget. These ads appear based on target segmentation e.g., User looking or searching for an advertising company would start receiving static image ads on YouTube based on the user list or categories they are being categorized under. These styles of ads do come with a restricted image dimensions that have to be followed:
YouTube Advertising Images
- 91:1 – min 600×314, recommended 1200×628, max 5MB.
- 1:1 – min 300×300, recommended 1200×1200, max 5MB.
- 4:5 – min 480×600, recommended 960×1200 (Does not appear on YouTube)
YouTube Advertising Logos
- 1:1 – min 128×128, recommended 1200×1200, png format.
Creating YouTube Advertising Ads
YouTube provides various guidelines for ad creation but for some marketers who are looking to create static YouTube Advertising ads, Google ad does have an option in creating these ads.
Head over to your google ads account and select videos or in some cases, you are looking into an image ad, you may select discovery ads. Define your parameters such as bid strategy, budget, audiences, sensitivity of your content, target audience and launch your campaign.
Setting up YouTube Advertising Ads can be time-consuming and a little complicated at times. If you find yourself or your team struggling to see results with YouTube advertising, do consider seeking assistance from digital marketing agencies like Adssential Marketing to ensure a great ROI for your business. Contact us here today to see how we can help!