Why you should consider outsourcing your marketing team | Digital Marketing Agency
Let’s start off with a few questions:
- Do you know how to install Google Analytics and Tag Manager on your website?
- Do you have the knowledge and time to consistently analyse and optimize your Adwords campaign based on conversion results?
- Are you able to plan, write and execute content marketing for different marketing channels based on a content calendar?
- Do you have the resources to maintain different social media campaigns based on your marketing objectives to reach out to your target audience?
The list could go on, but if you find yourself answering no to more than half of the questions, you may want to consider outsourcing your marketing team.
However, most businesses carry the mentality that hiring an agency can cost big money and that it would be more affordable to hire a full-stack marketer in-house. In this article, we will discuss some myths and truths to hiring a digital marketing agency, why you should seriously consider it and some tips on how you can find the digital marketing agency for your business.
Truths and Myths about Digital Marketing Agencies
Before you start looking for digital marketing agencies to consider, it is important to clarify and understand certain facts about them!
Myth #1: All Digital Marketing agencies charge exorbitant prices for their services.
Truth: While it is true that there are some agencies out there who charge much higher than the market average there could be several reasons why that is so.
#1 – They are a very well-known agency with big-name clients. Like any good or service, as their brand reputation increases, they can afford to charge more for a premium service or solution.
#2 – Based on your marketing goals, the agency feels that you require more services than initially projected, hence, a higher fee.
#3 – They are a digital marketing firm specialized in a niche field and, therefore, charge more for their expertise.
Myth #2: Digital Marketing agencies specialize in all things marketing.
Truth: While most digital marketing agencies these days do offer full-stack marketing solutions, the truth is they are more likely to be specialized in a specific niche with bordering expertise in another field. E.g. A content marketing agency with a bordering expertise in SEO because certain parts of its execution is interlinked. Thus, you should be careful evaluate their true abilities/ capabilities.
Myth #3: They can handle everything without communication from our team
Truth: This is usually not true unless you outsource 100% of your marketing team to an digital marketing firm. For most businesses, your internal marketing team still has to liaise and verify content that has been created on your behalf by the agency and the agency has to communicate back the effectiveness of their campaigns back to you.
Why you should consider outsourcing your marketing team
When considering outsourcing, it is important to note that outsourcing certain tasks or portions of your marketing activities out, does not decrease the importance of retaining good marketing talent in-house. Outsourcing is usually considered because:
- Limitations to in-house abilities
While we would all ideally want to have full-stack marketers in-house, it is realistically difficult to hire such talent. Hence, most marketing teams are split up into members of varying degrees of expertise in each marketing domain. Hence, your in-house team may be lacking in skills to smoothly execute campaign through certain channels in an optimized manner, potentially costing your business more resources than you would like. Outsourcing certain portions of your marketing efforts to a digital marketing agency would be like hiring a full-stack marketer at a significantly lower cost while reaping the same benefits.
- Unequal skill sets
As mentioned in the previous point, most in-house marketing teams have members with varying degrees of expertise, however, outsourcing to a digital marketing agency allows you to hire an expert in that particular field to aid your marketing effort. This will significantly improve the results of each campaign and potentially help to cut costs by running an efficient campaign.
- Difficult to find the right person for the job
If you are in a niche industry or have unique requirements for your marketing objectives, it will be very difficult for you to find the right person with the right experience for the job. With an outsourced agency, their members have collected experience for assisting a wide variety of industries and types of businesses. The chances of you finding a marketing expert for your niche requirements are much higher.
Tips on hiring the right digital marketing agency for your business
Now that you have decided on hiring a digital marketing agency, where do you begin and what should you look out for to find the right one?
- Setting your marketing goals being realistic on desired outcomes
The starting step in your search for the right digital marketing agency should be to evaluating your goals and setting your realistic expectations for the agency. It is important to remember that you should treat the digital marketing firm as an extension of your marketing team and not a solution to achieving all your marketing goals. Without realistic expectations, you may even face rejection from these agencies.
- Examining clientele
What better way to get a good gauge of capabilities than to evaluate the clientele of the digital marketing agency? A good agency should have clients that are spread across a variety of industries and at least one or two names that you should recognize in that industry. An additional step you can take is to ask the agency for their portfolio for their clients so that you can understand what they have accomplished.
- Well-designed website
A good agency should have a presentable front, not just physically but also a good online presence. Be it their website, social media platforms or even Google Business reviews, these should give you a good indication of their work ethics and capabilities as a digital marketing agency.
- No overpromising
A reliable and capable agency should not seem too eager to promise everything you would like to achieve with your campaigns. They should be able to clear explain realistic goals and any potential drawbacks with the existing strategy and suggest workable changes with the support of analytics.
- Quick to respond to your queries
This is an important factor that can help you differentiate a good agency from a bad one. The digital marketing agency should consistently be responding to your queries in a reasonable timeframe. If you find yourself having to ask the same question more than once, you might want to move on to your next choice.
While in-house marketing teams can be trained to become full-stack marketers, chances are you would require a lot of time OR money for that to happen. That is why outsourcing to a digital marketing agency is a good alternative or you may look for B2B SaaS marketing tools to help enhance your efficiency and productivity. If you are looking for a reliable digital marketing agency, Adssential Marketing is a good place to start your enquiry. We are committed to providing business with all-rounded marketing solutions without the crazy mark-ups. Interested to find out more about our solutions? Contact us here!