Content Marketing Agency

content marketing agency

What is content marketing?

Content marketing is one of the best ways to attract the attention of your target audiences and establish credibility with potential prospects. Content marketing focuses on providing relevant content consistently as part of a long-term strategy. Because of immense need for content and re-strategization, many businesses have turned to content marketing agencies for help. But how do you ensure that the agency you have picked will do you right?

 

What mediums do content marketing agencies use?

First, let’s briefly run through what you can expect from engaging a content marketing agency and the various channels they would use to execute a content marketing strategy. When you think content marketing, you would probably think of blogs, infographics or video, but there are many other creatives that agencies use to achieve your objectives.

  • Videos
  • Illustrations
  • Apps
  • Photos
  • Infographics
  • Blog posts
  • Ebooks and whitepapers
  • Social media posts
  • Case studies
  • Newsletters
  • Live events and brand experiences

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What can I expect from a content marketing agency?

Through these channels, content marketing agencies will help you to achieve your marketing objectives by:

  • Generating traffic
  • Attracting new leads
  • Keeping customers engaged
  • Increasing conversion rates
  • Tracking and monitoring progress with frequent updates to content strategy

Now that you know what you can expect from a content marketing agency and the different mediums they can help you to achieve your goals, here are some tips for picking the best content marketing agency for your business.

 

Tips for picking the best content marketing agency

Make Sure They Have A High-Quality Website

What better way to gauge the expertise of a content marketing agency than to look at the agency’s own content? A good content marketing agency’s website should get you excited to engage them. If you notice that they are not updating content consistently or putting out good content across their marketing channels, you might want to give them a miss. Alternatively, if their past work is not yet featured, ask for samples of their past work for other businesses.

 

A Solid Understanding of Search Engine Optimization (SEO)

It must be made clear that there is still a difference between SEO and content marketing, however, content on your website affects your SEO. Hence, it is important that your preferred content marketing agency must have a strong working knowledge of best practices for SEO in order not to affect any of your ongoing efforts. This is especially important when the content marketing agency repurposes content or is looking to upgrade existing content.

 

Timely and Organized Reporting

An experienced content marketing agency should know to measure, interpret, and analyse content performance. Typically, most agencies utilise Google Analytics to determine which source your website’s traffic came from. This is especially crucial if your business manages many different channels like eDMssocial media platforms and external landing pages.

Through the report, you should be able to understand how the strategy is working based on your marketing goals such as:

  • Brand awareness: website views, page views, downloads etc.
  • Engagement: Comments, likes, shares etc.
  • Lead generation: Form completion, newsletter subscriptions etc.
  • Sales
  • Customer Retention
  • Upsell/ Cross sell

Examine General Content Strategy

A good content marketing strategy has potential to reach out to more audiences than ad space. Before you engage with a content marketing agency, you could ask for a brief outline of their general content strategy. Through the general content strategy outlined for your business, it should answer questions like:

  • Who your target audiences are and what type of creative would best help you to reach out?
  • What are the realistic goals your business can achieve through content marketing?
  • What is the overview of the content marketing process?

If you only intend to outsource the creative execution of content such as a blog post, do not shy away from asking for a sample post.

ideate copywriting

 

At the end of the day, content marketing is a long-term strategy that requires a lot of care and attention. Once you have decided on a content marketing agency, you should allow 3-6 months before expecting to see significant results.seo assistance If you are keen to start your search for a content marketing agency, why not start here! Adssential Marketing Agency is one of the best digital marketing agencies for SMEs who might have the resources to execute time-consuming marketing work. Adssential is an all-rounded agency providing assistance for SEOSEMWebsite DevelopmentContent Writing and more! Contact us today to see how our marketing packages can work for you!

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