So what is the best approach? IP address tracking or Web cookies? Well, by deploying both ip and web solution, we would be able to better improve audience remarketing. Let’s explore how ip address tracking help with digital marketing solutions…
Being an award winning agency alone does not equate to real performance and strategies being executed. Yes, awards sound exciting, but we must dive deep into award recognition that was given to an agency…
How often have you experience this scenario? You’ve searched for a pair of shoes, clicked on a website and now you see that same website’s advertisement on all your social media platforms or on search engines? Well, that is the effect of web cookies…
Adssential Marketing has yet again achieved great heights to remain an exclusive google partner. As a potential client, you may wonder how that affects you? In short this means that we have achieve above the average criteria on our advertising performance and have helped numerous clients achieve better sales…
Digital advertising VS Digital Marketing: Which do I need? To most business owners, digital marketing and digital advertising are interchangeable words, however, to understand which function your business needs, you do need to draw a clearer line between the two terms…
Hiring a digital marketing agency in Singapore is a very simple and fuss free process, there are tons of digital marketing agency to choose from, from large scale big boys to smaller SME digital marketing agency. However, selecting the right one to hire is the biggest part of the challenge…
Is it really necessary to go through google certification courses to be capable enough to run your own digital campaign? Honestly… not. So why should you still go through Google’s certification program? Let us…
With many SEO/SEM consultants popping up these days, how will you know which provider would be the best for your business? Today we run through the 8 things a true blue SEM consultant will help to execute for your business and get…
Choosing a domain name might be a hassle in starting a business with different domain structure such as subdomains and subfolders. So how do you go about picking the best SEO-friendly domain name for your business? Firstly, you can consider these questions in relation to domain names…
Choosing a domain name might be a hassle in starting a business with different domain structure such as subdomains and subfolders. So how do you go about picking the best SEO-friendly domain name for your business? Firstly, you can consider these questions in relation to domain names…