Choosing a domain name might be a hassle in starting a business with different domain structure such as subdomains and subfolders. So how do you go about picking the best SEO-friendly domain name for your business? Firstly, you can consider these questions in relation to domain names…
General
Home Based Business Marketing | Digital Marketing Tricks
The most crucial process in home based business would be building up your lead funnel with a well planned home based business marketing strategy. Let us walk you through the different home based business marketing strategy you can deploy on your own or via an agency like Adssential Marketing. Home based business marketing can be executed with the use of…
Website Building | Main Criteria for Common Website Building
Every year, there is an increasing number of website building tools in the market be it individual self-created website building tools or companies that provide website building solutions. Building a website is quite simple but achieving the big goal of ranking and flexibility will be a challenge to most people. Let us understand some of the main criteria in web building that are commonly flagged out…
Google Page Speed | Improve Your Page Speed with 4 Different Tips
You finally got your business website up after working through weeks of discussion with your website developers for the perfect website. You put your website through Google’s Pagespeed Insight tool and realize that it is not loading as fast as it should be! DO NOT PANIC!! Here are some tips…
Website Developer | Things to ask website developer before building your website
Most website developers usually throw you a standard website proposal that might not cover all your concerns and future consideration. In this article we will run through 15 things to look out for and ask the website developer in charge of your website these questions!
What’s a Sitemap | Is it crucial for SEO?
As covered in our previously blog introducing SEM, we talked about how SEM adverts exist in many different forms across advertising platforms. As such, the way you write your ad copy has to be suitable for the audience specifically on that platform. In today’s article, we will cover 5 tips that if you can master…
Adwords Remarketing Audience | Creating Remarketing Audiences in Google Ads & Analytics
As covered in our previously blog introducing SEM, we talked about how SEM adverts exist in many different forms across advertising platforms. As such, the way you write your ad copy has to be suitable for the audience specifically on that platform. In today’s article, we will cover 5 tips that if you can master…
SEM Copywriting | 5 SEM Copywriting Effective Tips
As covered in our previously blog introducing SEM, we talked about how SEM adverts exist in many different forms across advertising platforms. As such, the way you write your ad copy has to be suitable for the audience specifically on that platform. In today’s article, we will cover 5 tips that if you can master…
SEO Content Writing
Have you ever found yourself reading a website and just feeling frustrated because you still do not get the gist of the content after a few minutes? Technical jargon, bad spelling and grammar, and sentences that are just unnecessary. You are not alone; bad content is everywhere sprawled across the internet as business all big and small struggle with ways to handle content writing for SEO purposes concisely…
Digital Marketing Trial | Why it Won’t Work?
Every business enjoys a free digital marketing trial period to suit their needs. Some digital marketing agencies may offer a “free” digital marketing trial to entice your business aboard. While a free digital marketing trial may sound valuable and attractive to business, there are many reasons why you are unlikely to see any results from this trial…









