Blog

How digital marketers professionalism on SEO & SEM helps to improve your marketing campaign performance in 2nd part of digital marketing trilogy. 2nd of 3 part trilogy series…

What exactly is digital marketing? Many of us confuse it with social media marketing or even content marketing. Let Adssential Marketing take you on a short journey on digital marketing in this 3-part series…

In search engine optimization (SEO), one of the key tools to this process is the utilisation of keywords. In this article, we’ll be exploring how you can identify the right keywords for your business…

A good marketing strategy plan will drive sales and leads for your business. Going in blindly and expecting great results is a mistake made by many businesses…

Knowledge graph, a block of information that appears on the right, after searching for a specific term. The knowledge graph card or panel contains relevant and context-specific information on your search term…

Are subdomains better for search engine optimisation (SEO)? Just how different are subdomains from subfolders? View the impact of different domains be it subdomains or subfolders on SEO…

Media Management might sound easy but in fact, it requires a lot of planning and execution. Common mistake made by businesses is poorly curated content…