Content Marketing Singapore | 5 Low-Budget Content Marketing Ideas
Content Marketing Services
When content marketing comes to mind, people often have an idea of engaging a content marketing agency that can sometimes be over the budget of an SME.
In this article, Adssential Marketing will share with you some ways your business can create content marketing creatives without spending a ton of money. It is however important to take note that, whilst you can save money creating your own content in-house, it often takes up a lot of time and human resources. It is still good to consider engaging agencies like Adssential Marketing that can assist in content marketing without exorbitant mark-ups in price.
#1 Creating Blog
Blogs are the easiest way to convey in-depth information about your brand or solution to your customers and can act as a FAQ as well. While coming up with blog topics can be quite frustrating, especially when you first start. Here are some suggestions:
- Answering commonly asked questions
- An insight into industry knowledge
- Information on your product/service offering
Need more suggestions? Check out this great article by Neil Patel that shares on how you can come up with multiple blog topics in the matter of minutes!
Blogs are one of the most common content marketing tools and whilst they don’t cost any money to create, they can take up a lot of time. Adssential Marketing provides affordable blog writing services that also adhere to SEO regulations, interested to find out more? Check it out here.
#2 Social Media Posts
While many businesses in Singapore relate content marketing to advertising through influencers. Social media platforms such as Instagram provide businesses with a great way to share organic content and can be easily combined with other content marketing channels. These are some example of content marketing ideas to share on your social media page:
Some examples of types of content that you can post include:
– User generated content
– Live streams
– Client testimonials
– How-To video/article guides
– Online/Live events
If you want to grow your followers and engagement fast, hiring an digital marketing agency like Adssential Marketing to do it for you. We can engage with influencers to further share on your brand which can significantly help to push your content marketing reach to new markets. If you would like to consider media buying, check out our blog on how to engage the right social media influencers here.
#3 User Generated Content
User generated content is probably one of the cheapest and easiest ways to create hype for your content marketing needs. With your existing or potential customers creating content for you, all you have to do is repost the content!
But how can you get your users to generate content for your content marketing needs in Singapore? Simple! These are some common ways you can encourage your customers to generate content:
- Organise a giveaway or contest: Reward your customers for sharing stories on their experience with your brand and its offerings.
- Approach customers to repost content: This will encourage customer to tag your business in their post in hopes of being reposted.
- Create a custom hashtag for people to share images or stories online.
Go forth and share your customer’s content as part of your content marketing campaign!
#4 Email Marketing
Email marketing is a tool that most business frown upon because of its low “effectiveness” on generating profits, however, email marketing has transformed in the past decade. Rather than pushing solely sales messages, email marketing has turned into the ultimate channel for content marketing. You should create content that is relevant or interesting to your customers from time to time to pique their interest and click through to your website.
With an increased click through, there is also chance that Google will define your website as a credible source of information and help increase your website’s SEO rankings!
Interested in finding out more ways of increasing SEO? Check out our article here!
#5 Go Behind the Scenes
Looking for an interesting way to get people talking about your business or its offerings? Do a showcase of what goes on “behind the scenes”! Provide customers with an exclusive look into your day-to-day to establish credibility and build trust. You may even attract new customers who are curious about your offerings! However, if you are afraid of taking risks on content marketing ideas like these, Instagram is a great way to test content marketing creatives.
With Instagram stories, the posts disappear after 24 hours unless you decide to keep and showcase it on your Instagram profile. Just remember to use hashtags for easy content sharing!
We hope that this article has initiated your journey towards content marketing in Singapore, and remember, it is not always a bad idea to get assistance from agencies to rum your campaigns for a better ROI!