Digital advertising VS Digital Marketing: Which do I need? To most business owners, digital marketing and digital advertising are interchangeable words, however, to understand which function your business needs, you do need to draw a clearer line between the two terms…
Hiring a digital marketing agency in Singapore is a very simple and fuss free process, there are tons of digital marketing agency to choose from, from large scale big boys to smaller SME digital marketing agency. However, selecting the right one to hire is the biggest part of the challenge…
Is it really necessary to go through google certification courses to be capable enough to run your own digital campaign? Honestly… not. So why should you still go through Google’s certification program? Let us…
With many SEO/SEM consultants popping up these days, how will you know which provider would be the best for your business? Today we run through the 8 things a true blue SEM consultant will help to execute for your business and get…
Choosing a domain name might be a hassle in starting a business with different domain structure such as subdomains and subfolders. So how do you go about picking the best SEO-friendly domain name for your business? Firstly, you can consider these questions in relation to domain names…
Choosing a domain name might be a hassle in starting a business with different domain structure such as subdomains and subfolders. So how do you go about picking the best SEO-friendly domain name for your business? Firstly, you can consider these questions in relation to domain names…
The most crucial process in home based business would be building up your lead funnel with a well planned home based business marketing strategy. Let us walk you through the different home based business marketing strategy you can deploy on your own or via an agency like Adssential Marketing. Home based business marketing can be executed with the use of…
You finally got your business website up after working through weeks of discussion with your website developers for the perfect website. You put your website through Google’s Pagespeed Insight tool and realize that it is not loading as fast as it should be! DO NOT PANIC!! Here are some tips…
As covered in our previously blog introducing SEM, we talked about how SEM adverts exist in many different forms across advertising platforms. As such, the way you write your ad copy has to be suitable for the audience specifically on that platform. In today’s article, we will cover 5 tips that if you can master…
Have you ever found yourself reading a website and just feeling frustrated because you still do not get the gist of the content after a few minutes? Technical jargon, bad spelling and grammar, and sentences that are just unnecessary. You are not alone; bad content is everywhere sprawled across the internet as business all big and small struggle with ways to handle content writing for SEO purposes concisely…